“We aim to create a luxury experience that anyone could come in and enjoy, whether you’re a first timer to fitness or you’re. “Blink is challenging the HVLP segment because we’re providing a luxury experience at a valued price,” said Perry. The facilities fall into the HVLP category, and that style is very popular in metropolitan areas like New York and Boston.īlink Fitness is becoming a leader in the HVLP segment by giving members an exceptional gym experience in very highly populated areas of the country. So we’ve decided that we’re not rushing to grow, but we want to be really thoughtful and plan the way that we’re growing the brand.”īlink’s business model is the primary reason for its growth. “We’re very particular about our franchisees because we want to make sure the people we bring in are right for the system and are going to be set up for success. “We’ve been very intentional about growth,” said Perry. Perry was hired at Blink Fitness roughly a year ago, and in that time, she has implemented key strategies and initiatives that have helped the company reach its goals.
All of those things have helped me be successful in my role.” “They have a solid brand and a strong business model.
“Blink has a really strong foundation and they have a great leadership team with varied experience,” said Perry. The company has set itself up for sustainable success, and it starts with the leadership in place. Since 2011, the company has opened almost 60 locations across New York, New Jersey and Pennsylvania. This philosophy has helped Blink set itself apart from the competition, and is attributable to its rapid growth in such a short amount of time. And that’s what has led all our strategies from a growth perspective and marketing perspective - we really focus on that concept.” “The brand really focuses on how working out makes you feel instead of how it makes you look. “Blink, from a branding perspective, has a philosophy about ‘Mood Above Muscle,’” said Patricia Perry, the vice president of franchise development at Blink Fitness. This idea emphasizes the positive feelings members get from working out, rather than only the physical benefits. The company operates behind a core philosophy - Mood Above Muscle. Among those four agreements, 23 new franchise commitments are represented. These three development agreements are an addition to the four agreements that Blink has signed over the past year. Blink also has more corporate-owned locations slated to open in 2018. It’s expected to open five gyms in the New York metro area, three gyms in the Boston area and 10 gyms throughout numerous markets in Virginia, with the first facility in each market to open in 2018. These guests were able to share their desires to keep on expanding their fitness facilities through consumer research, why having an amazing team of employees contributes to the retention of memberships, and how affordability plays an essential role for returning customers.Blink Fitness, a quickly growing company offering high-value, low-price (HVLP) fitness facilities, is continuing its rapid growth into 2018.īlink has signed three development agreements for 18 gyms across major metropolitan areas. We had the opportunity to interview Joel Tallman, the CEO & Founder of MUV Brands, Jeff Jeran, the Corporate Director of Fitness Services at Valley Health, Peter Jenkins, the Director of Fitness at Blink Fitness, And Robert J Shannon Jr, Global Event Director of Sibec Events, SIBEC creates the platform to foster these relationships-the event combines a forum of one-on-one meetings with great networking activities for the perfect combination to promote business relationships. A key component to a successful business is the ability to develop a network of industry partners – suppliers who can provide products that can serve the best interests of the fitness and fitness club management from throughout the country to be able to network and share best practices. Sibec is an unparalleled way to do business. On this weeks episode of the Escape Your Limits podcast, Escape Fitness was fortunate enough to attend Sibec in Coronado, California where we interview multiple founders and CEOs of various fitness studios across the United States.